Years ago my brother was working on a model and told me something that has resonated with me still today. “It’s the little imperfections that give the model character and make it unique.” I believe this statement reaches well beyond just characterizing a interesting model into just about anything.

Still to this day I love to look for the little imperfections that tell you something about the person, artwork, or just about anything that is created by your hands and mind. That spark that tells you something about the artist when viewing their portfolio. It is the bent lines not the straight ones that give something or someone character and ultimately make every person unequaled. Which is why I believe there is something to be said for just about anything that is created by hand.

Dusty Signs from Hunter Johnson on Vimeo.

1. Know your business:

The logo is used to exhibit the fundamental nature of your business. Best logo designs are those that reflect on what you do; what products and services you offer.

2. Who is your target audience?

It is important that you think about what style of logo the will attract your target audience before developing a logo. What age bracket will you be targeting? What is the average income level? What’s their gender, their education level, their demographics, their likes and dislikes? Always develop you logo design to meet the criteria of your target audience. If your logo doesn’t appeal to your intended audience, it’s totally ineffective.

3. Always brainstorm:

Next step in creating an effective logo design for your business is to brainstorm. Think of an image that you want your business to have with your clients. Are you serious or funny? Are you novel or conventional? What are you best at? Brainstorm without hurry and jot down all of the words and pictures that jump to mind when you describe your business.

4. Thinking an alluring tagline:

Taglines are phrases that describe your company, similar to your company motto. Typically the tagline is attributed at the foot of the logo but not as part of the logo. This creates a memorable jingle to be associated with your logo. Incorporating a tagline in your logo design helps the customers in quick brand recognition and recall.

5. Make your logo stand out:

It is essential for you to have a distinctive logo, one that is unlike your competitors and easily recognizable. But bear in mind, it should follow the general theme of the industry you are in. Try to distinguish your logo from the rest of the pack.

6. Appropriate metaphorical use:

It is a clever idea to actually incorporate a meaning in your logo design like, the color representing growth or dedication. But it is important to make sure that the logo doesn’t look inflated. This is how remarkable logos are created.

7. Play with fonts:

Another way to create a quality logo design is to play around with the logos fonts. Simply take the company or product name and give a different font type. This can help you see what kind of font will be suitable for the words or particular logo design. Try to use closely related colors or a mixture of low contrast high contrast to avoid horrible tick tack style clashes.

8. A logo design that will last:

The logo design has to be flexible so that it can be tailored according to all forms of business. It should be adaptable so that you can promote your products and services across cultures. Adopt an idea for a logo that is successful in the future.Even though it is impossible to predict the future, it can be of useful to keep in your mind where you picture your business in the coming years.

Remember just because you like your new logo design, it does not mean your target audience will too. Remember there opinion is all that really matters.